What happens if you update your old content

Hello there,

How have you been doing lately?

I've been busy optimizing my website for better performance over the past few days! 🚀 

So,

I've revamped 3 blog posts to boost organic search rankings and drive more traffic to my money-making pages. 💰

Updating existing content is an often overlooked SEO tactic that can yield impressive results. It's quicker and more efficient than creating new content from scratch.

The screenshot below shows impressions and clicks growth a few days after updating roughly 30% of a Beehiiv review post, which targets a pretty competitive keyword.

The conclusion?

Content update works!

I recommend updating your most important website pages at least once a year. This will increase your chances of ranking the most essential pages on your website in Google.

However, giving the content a second life requires research, analysis, writing, time, and energy.

Check my SEO ebook to learn how I consistently create content that ranks high on Google.

You only need these tools to grow & monetize your website

Semrush for keyword research, DIY site analysis, and SEO (7-day free trial and 10 free searches per day after).

Beehiiv for growing & monetizing your newsletter (a 30-day free trial + 20% OFF for 3 months with this coupon code: BEEHIIV2025).

Indexly to automatically get your website pages indexed & track technical issues (offers a free plan).

Koala Writer AI for 1,500+ words blog post generation for SEO (offers a free plan).

Hypertxt.ai for researching, outlining, and writing your articles. (50% off with this coupon code: TRYHYPERTXT).

Have a great day!

Victoria

P.S. Check my ebooks, checklists, and income guides on Gumroad.