What happens if you update your old content

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Hello there,

That’s Victoria from the Website Growth Mastery, showing up in your email box. 😉

How have you been doing lately?

I've been busy optimizing my website for better performance over the past few days! 🚀 

So,

I've revamped 3 blog posts to boost organic search rankings and drive more traffic to my money-making pages. 💰

Updating existing content is an often overlooked SEO tactic that can yield impressive results. It's quicker and more efficient than creating new content from scratch.

The screenshot below shows impressions and clicks growth a few days after updating roughly 30% of a Beehiiv review post, which targets a pretty competitive keyword.

The conclusion?

Content update works!

I recommend updating your most important website pages at least once a year. This will increase your chances of ranking the most essential pages on your website in Google.

However, giving the content a second life requires research, analysis, writing, time, and energy.

Check my SEO ebook to learn how I consistently create content that ranks high on Google.

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My ultimate goal behind the old blog post update isn’t traffic.

More traffic is nothing if you don’t monetize it in any way.

If you want to know how I made $4,000+ from that Beehiiv review, join this 3-email mini-course for free. 👇️ 

Free & paid tools to grow your website

Semrush: For keyword research, SEO content creation and site audit. Join a fee 7-day trial and use 10 free searches per day after the trial ends).

Koala Writer AI: For 1,500+ words blog post generation for SEO. It has a free plan.

Beehiiv: For growing and monetizing your newsletter. Get a 30-day free trial + 20% OFF for 3 months with this link. 

Have a great day!

Victoria

P.S. Want to write high-ranking content, check my SEO ebook: “How to Write Blog Posts that Hit the Google Front Page (Updated for 2024)”