This can help your website grow organically šŸ“ˆ

Your website might have untapped potential you're not yet aware of.

In partnership with

In partnership with

Hello there,

Thatā€™s Victoria from the Website Growth Mastery, showing up in your email box. šŸ˜‰

I had a call on Tuesday with the founder of a platform that could be the next LinkedIn for some niches.

His main ask? To help attract the target audience and boost signups. šŸ“ˆ 

I usually make a quick website check before hopping on a call with a potential client.

What caught my eye this time was that their site already had some authority and was even pulling in organic traffic (check the screenshot below). But, it also had technical issues and lacked optimized content for ranking.

The website owner used to handle everythingā€”coming up with topics, writing, and publishing content on their own.

There is some traffic, but the website owner doesnā€™t know how to scale it up and convert it.

It feels like the website should be growing, but something is missing.

Does this sound familiar? šŸ¤”

I've worked with similar sites before, and they have huge potential to grow with the right keyword strategy.

What many of these sites lack, which may apply to you as well, is a solid content strategy.

A content strategy is a clear plan that outlines topics, timelines, and business goals.

If youā€™re unsure where to start, think of the content plan as a marketing funnel with three stages:

Funnel stages

Type of keywords

Purpose

Top of funnel

Informational

Find easy-to-rank keywords.

Attract the target audience to your site, which may become your clients later.

Middle of funnel

Transactional

Catch users who are looking for companies/services similar to yours.

Bottom of funnel

Commercial

Attract users who are looking to buy products/ services you are offering.

Hereā€™s a visual representation of the marketing funnel with keyword examples for different industries for better understanding:

Hereā€™s a Tip

When researching keywords and creating a content plan, focus on keywords that:

  1. Have decent search volumes globally and in the target country

  2. The clientā€™s site can realistically rank for

  3. Align with the business goals and can drive results

Check my niche keyword research blog post to learn how I discover keywords for my website and clients.

If you need help creating a content plan with keywords for your website and writing optimized content, hit ā€œReplyā€ and send me a message.

Growing a website is easy if you have a clear strategy and people you can trust! šŸš€ 

Agree? šŸ˜‰ 

Finally! A portfolio that's auto-updļ»æating and backs uļ»æp your work.

If you're a writer, journalist or content marketer, you are familiar with these struggles:

  1. Spending hours updating your portfolio page to keep it fresh.

  2. Losing your work samples due to site shutdowns.

The good news? Authory has you covered!

It automatically pulls in your content and creates a stunning portfolio that updates itself every time you publish.

Plus, it backs up all your work, so you never have to worry about losing anything.

Ready to impress potential clients and employers?

Looking to scale your online business? 

Hereā€™s how Iā€™m doing it. šŸ‘‡ļø 

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You only need these tools to grow & monetize your website

Semrush for keyword research, DIY site analysis, and SEO (a fee 7-day trial and 10 free searches per day after the trial ends).

Koala Writer AI for 1,500+ words blog post generation for SEO (offers a free plan).

Beehiiv for growing and monetizing your newsletter (a 30-day free trial + 20% OFF for 3 months).

Indexly to get your website indexed and ranked within 2 weeks 24-48 hours. (offers a free plan).

FiverrPro to connect with Pro experts who either help you find the right talent or manage your project from start to finish. (Iā€™ve recently started using it to scale up my solopreneur business. Itā€™s been quite helpful).

Have a great day!

Victoria

Victoria Kurichenko

P.S. Want to write content that ranks high on Google? Check my SEO ebook.

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