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This can help your website grow organically 📈

This can help your website grow organically 📈

Your website might have untapped potential you're not yet aware of.

Victoria Kurichenko
October 11, 2024 • Estimated Reading Time: 4 minutes

Hello there,

I had a call on Tuesday with the founder of a platform that could be the next LinkedIn for some niches.

His main ask? To help attract the target audience and boost signups. 📈

I usually make a quick website check before hopping on a call with a potential client.

What caught my eye this time was that their site already had some authority and was even pulling in organic traffic (check the screenshot below). But, it also had technical issues and lacked optimized content for ranking.

The website owner used to handle everything—coming up with topics, writing, and publishing content on their own.

There is some traffic, but the website owner doesn’t know how to scale it up and convert it.

It feels like the website should be growing, but something is missing.

Does this sound familiar? 🤔

I've worked with similar sites before, and they have huge potential to grow with the right keyword strategy.

What many of these sites lack, which may apply to you as well, is a solid content strategy.

A content strategy is a clear plan that outlines topics, timelines, and business goals.

If you’re unsure where to start, think of the content plan as a marketing funnel with three stages:

Funnel stages	Type of keywords	Purpose
Top of funnel	Informational	Find easy-to-rank keywords. Attract the target audience to your site, which may become your clients later.
Middle of funnel	Transactional	Catch users who are looking for companies/services similar to yours.
Bottom of funnel	Commercial	Attract users who are looking to buy products/ services you are offering.

Funnel stages

Type of keywords

Purpose

Top of funnel

Informational

Find easy-to-rank keywords.

Attract the target audience to your site, which may become your clients later.

Middle of funnel

Transactional

Catch users who are looking for companies/services similar to yours.

Bottom of funnel

Commercial

Attract users who are looking to buy products/ services you are offering.

Here’s a visual representation of the marketing funnel with keyword examples for different industries for better understanding:

Here’s a Tip

When researching keywords and creating a content plan, focus on keywords that:

Have decent search volumes globally and in the target country
The client’s site can realistically rank for
Align with the business goals and can drive results

Check my niche keyword research blog post to learn how I discover keywords for my website and clients.

If you need help creating a content plan with keywords for your website and writing optimized content, hit “Reply” and send me a message.

Growing a website is easy if you have a clear strategy and people you can trust! 🚀

Agree? 😉

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Have a great day!

Victoria

Victoria Kurichenko

P.S. Check my ebooks, checklists, and income guides on Gumroad.

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