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- This can help your website grow organically š
This can help your website grow organically š
Your website might have untapped potential you're not yet aware of.
Hello there,
Thatās Victoria from the Website Growth Mastery, showing up in your email box. š
I had a call on Tuesday with the founder of a platform that could be the next LinkedIn for some niches.
His main ask? To help attract the target audience and boost signups. š
I usually make a quick website check before hopping on a call with a potential client.
What caught my eye this time was that their site already had some authority and was even pulling in organic traffic (check the screenshot below). But, it also had technical issues and lacked optimized content for ranking.
The website owner used to handle everythingācoming up with topics, writing, and publishing content on their own.
There is some traffic, but the website owner doesnāt know how to scale it up and convert it.
It feels like the website should be growing, but something is missing.
Does this sound familiar? š¤
I've worked with similar sites before, and they have huge potential to grow with the right keyword strategy.
What many of these sites lack, which may apply to you as well, is a solid content strategy.
A content strategy is a clear plan that outlines topics, timelines, and business goals.
If youāre unsure where to start, think of the content plan as a marketing funnel with three stages:
Funnel stages | Type of keywords | Purpose |
---|---|---|
Top of funnel | Informational | Find easy-to-rank keywords. Attract the target audience to your site, which may become your clients later. |
Middle of funnel | Transactional | Catch users who are looking for companies/services similar to yours. |
Bottom of funnel | Commercial | Attract users who are looking to buy products/ services you are offering. |
Hereās a visual representation of the marketing funnel with keyword examples for different industries for better understanding:
Hereās a Tip
When researching keywords and creating a content plan, focus on keywords that:
Have decent search volumes globally and in the target country
The clientās site can realistically rank for
Align with the business goals and can drive results
Check my niche keyword research blog post to learn how I discover keywords for my website and clients.
If you need help creating a content plan with keywords for your website and writing optimized content, hit āReplyā and send me a message.
Growing a website is easy if you have a clear strategy and people you can trust! š
Agree? š
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Ready to impress potential clients and employers?
Looking to scale your online business?
Hereās how Iām doing it. šļø
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FiverrPro to connect with Pro experts who either help you find the right talent or manage your project from start to finish. (Iāve recently started using it to scale up my solopreneur business. Itās been quite helpful).
Have a great day!
Victoria
Victoria Kurichenko
P.S. Want to write content that ranks high on Google? Check my SEO ebook.
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