One change that boosted my site income 🚀

Hello, my friend!

How’s your week going? 😊 

I want to share something interesting with you today—something I’ve been working hard to figure out.

Back in April 2025, my website had its best month ever, making $4,465.53 from brand partnerships and affiliate programs. 🎉

But since then, my earnings dropped to around $2–3k per month—mostly because of the Semrush Partner Program.

Here’s what the numbers looked like:

• April 2025: $2,765.82

• May 2025: $573.54

• June 2025: $554.76

• July 2025: $251.45

👉 And the crazy part is that my site’s traffic was actually growing while earnings kept falling.

So, I spent months testing everything:

• Different company offers and incentives

• New CTAs

• Rewriting copy multiple times

• Promoting different Semrush toolkits

Nothing really worked. In fact, some sales got refunded, and my commissions were taken back.

But in mid-August, I made one change that boosted my earnings within a week:

Here’s what I did:

I stopped experimenting and went back to what had been working all along—promoting the 14-day trial for the Semrush SEO Toolkit (instead of the 7-day trial).

As a Semrush partner, I can offer my audience this extended trial.

And honestly, it just makes sense!

People get more time to test the tool, see if it’s worth it, and some end up converting. For me, that’s about $200–$250 per sale.

I’m sharing this to remind you that your copy and CTA matter more than you think! 

If you’re driving traffic but not making sales, something’s off with either your offer or how you’re presenting it.

Ask yourself: “If I landed on this page, would I actually click, sign up, or buy?”
If the answer’s no, keep testing until it feels irresistible.

I’ll keep tracking results and share the full update in my August Affiliate Report next month.

P.S. By August 20th, my site has already made $1,914.36, bringing my total 2025 earnings to almost $19,000.

I’m so close to hitting my $20k annual goal! 🚀

A heartwarming surprise

Yesterday, I received such a thoughtful email from someone who bought my SEO ebook a while back. He took the time to share his kind words, and it honestly made my day. 💌

I also sent him the latest, 4th edition of my SEO ebook (updated for 2025), completely free.

When I created this ebook, I had a few clear goals in mind:

• Share the SEO strategies that actually work for me and my business

• Make it actionable—no fluff, just practical steps

It feels amazing to see that my ebook is still helping people create content that ranks, even years after the first edition was published.

If you’re curious how I create content that hits Google’s front page, you might want to check out my SEO book.

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What you might have missed 📚

I’ve added a new page with my top SEO resources — courses, books, podcasts, newsletters, and more. I’ll keep updating it as I find new gems. 💎

If you’ve ever tried learning SEO, you know how hard it is to find actually helpful materials. There’s a lot of basic stuff, not much for advanced learners, and way too much fluff.

That’s why I created this page, so fellow SEO learners have one reliable, no-nonsense place to go.

Here’s the link: 🔗

For the Premium members:

Here’s what’s new in the content library:

• Google hit my site … then I doubled my traffic, where I show the impact of the Google Core Update on various websites (including mine), and highlight common characteristics of the top-performing sites.

• July Affiliate report, where I break down exactly how my website made $2,529.20.

• $12,000+ from my website in 5 months: I’m sharing my top-performing affiliate programs and landing pages that generate the most revenue.

• Optimize like a Pro: Here's what I do: I use these 9 content optimization strategies to rank on page one.

• April Affiliate Report, where I break down exactly how my website made $4,465.53.

• My Approach to Affiliate Marketing: Mistakes, learnings & new strategy

• How I ranked #8 on Google in just 6 days: The SEO strategy that got me on Google in a few days.

Want in?

You can become a Premium member for just $7 one-time payment. You’ll get behind-the-scenes tips, real strategies I use to grow my site, and answers to your questions. 🧠💡

Have a great weekend!

Victoria

P.S. If you missed my previous newsletter, you can check it out here.