If I had to start my site from 0, that's what I'd do 👇️

My conclusions after running a (successful) website for a year.

In partnership with

Hello there,

That’s Victoria from the Website Growth Mastery, showing up in your email box. 😉

You might know that I manage a website — Self Made Millennials 

Since I’ve helped multiple companies as an SEO specialist, I knew what was required to grow a website.

Nevertheless, I’ve made tons of mistakes when launching and growing my website.

In this newsletter, I share what I did wrong and what I learned along the way. 👇️ 

1. My website name

I am in love with my website’s name — Self Made Millennials.

It tells a lot about my personality and my professional journey. Whenever I read it, I envision my battle with destiny and my younger self for a better life.

My website’s logo reflects the growth.

I convey my personal and professional growth through every article to inspire and motivate my readers to build their success stories.

However, I’ve realized that another established blogger has YouTube, Instagram, and the course site with the same name!

This inconvenience has not caused me any issues yet.

But I should have been more careful selecting a website name.

2. Website copy and design

Here’s what my first WordPress design theme looked like. 👇️ 

I didn’t like it.

I was on the edge of paying $1,000+ for a website redesign to replace an old WordPress theme.

However, I am glad I did not do it.

My personal and professional transformation lasted for over a year.

That’s why I kept my old and ugly site since redesigning without a purpose would have been a colossal waste of my money and time.

3. Content publication

This is a painful topic, in a way.

I used to publish 1–2 articles per month. However, that’s not enough to grow.

I thought AI tools, like Koala AI Writer, would help me speed up my writing and publish more, but my priorities changed.

Despite low publication frequency, my website drives roughly 90% of all traffic from organic search results.

You can read more on how I create content that ranks high on Google in my ebook if you are interested.

Long story short — I should have prioritized content production for my website and focused on topics with money-making potential.

To wrap up

Here are 3 learnings to help you avoid the same:

  1. Website Name: Check for existing brands to avoid confusion.

  2. Design Refresh: Hold off on a redesign until your brand message is clear.

  3. Content is King: Publish consistently on your website, targeting high-traffic topics.

If you want to learn more about my journey as a site owner, stay tuned for future newsletters! 😉 

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How to find easy-to-rank keywords for your website

Can you guess the most frequently asked question I get from my clients? — “Why isn’t my website growing?

If they knew how to find keywords for which their websites could rank on Google, they could significantly improve their performance.

In this article, I’ll share what you can do to find low-competition keywords with decent search traffic potential. 👇️ 

My Website Growth Kit

Semrush for keyword research, DIY site analysis, and SEO (a fee 7-day trial and 10 free searches per day after the trial ends).

Koala Writer AI for 1,500+ words blog post generation for SEO (offers a free plan).

Beehiiv for growing and monetizing your newsletter (a 30-day free trial + 20% OFF for 3 months).

Whenever You are Ready

If you want to know how to grow and monetize your website, here’s how I can help you:

👉️ Grab my “SEO Checklist for New Websites.

 👉️ Want to grow & monetize your website? Check my 12-month content writing plan.

👉️ Need help creating optimized content? Check my blog post writing services 

Have a great day!


Victoria Kurichenko

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