Massive Google data leakage 😱

Has Google been lying to as all the time?

Hello there,

That’s Victoria from the Website Growth Mastery, showing up in your email box. 😉

It's been a wild week for SEO! Lots of news to unpack.

Have you heard about Google's latest data leakage? 🤔 

Apparently, a leaked document containing over 14,000 ranking factors contradicts what Google has been saying for years!

Here are some insights into how Google works from their internal documents:

👉️ Google’s document reveals there’s a metric called “siteAuthority.” Apparently, they use something like DR (domain rating), which means the website’s domain strength is likely taken into account in rankings.

👉️ Google previously said clicks don’t count. However, their document reveals a new system called “Navboost,” which relies on users’ data while ranking search results. So, keep in mind that organic click-through rate (CTR) matters!

👉️ It seems there’s a so-called “sandbox” for new websites that might hold them back from growing.

👉️ The number and diversity of backlinks matter a lot in rankings.

👉️ Having content authors who have experience and expertise outside of your website (such as Linkedin or Medium) can help improve rankings.

👉️ Apparently, using your keyword in the title tag is important. Google denied this fact many times, claiming search intent comes first. However, the role of keywords is still huge.

👉️ Google tracks the freshness of your content based on the publish dates, URLs, and titles.

What do you think about these updates?

Will it change your approach to content creation?

You’ll see hundreds of posts on social media about Google data leakage. This is great information.

However, ultimately, it’s all about creating helpful and insightful content that people want to read and share. 😉 

Join the Essential Community for Marketers

Stay ahead of the curve and join the thousands of marketers shaping the future of marketing with the American Marketing Association. As the largest community-based marketing organization, you’ll find award-winning content, professional certifications (PCM®), industry-leading training events, and vibrant local chapters. Members get access to an abundance of resources, on-demand courses, and the most essential community in marketing.

Choose what kind of content you want to see!

If you haven’t done it yet, please help me define your preferences.

This way, I can send you targeted information that you'll actually find helpful.

Thanks for being part of the community!

Here are your options:

  • DIY SEO: For those who have a website and want to grow it using search engine optimization (SEO).

  • My Content Cash Cow: Discover how I make money online (with or without a website).

Let's tailor what I share to your interests!

Login or Subscribe to participate in polls.

How to write an article with AI (risk-free)

Convenience and quick output are two reasons content creators turn to AI tools.

The outcome isn’t always positive, though.

However, it doesn’t mean you can’t use AI to speed up your work.

In this article, I’ll show you how you can use different AI tools to generate content that has the potential to rank on Google.👇️ 

My Website Growth Kit

Semrush for keyword research, DIY site analysis, and SEO (a fee 7-day trial and 10 free searches per day after the trial ends).

Koala Writer AI for 1,500+ words blog post generation for SEO (offers a free plan).

Beehiiv for growing and monetizing your newsletter (a 30-day free trial + 20% OFF for 3 months).

Whenever You are Ready

If you want to know how to grow and monetize your website, here’s how I can help you:

👉️ Grab my “SEO Checklist for New Websites.

 👉️ Want to grow & monetize your website? Check my 12-month content writing plan.

👉️ Need help creating optimized content? Check my blog post writing services 

Have a great day!


Victoria Kurichenko

Join the conversation

or to participate.