Hello, my friend!

Can you believe it’s already February?

Feels like we just rang in the New Year, and now we’re deep into 2025. Time flies! ⏳

I kicked off the year by reflecting on my business—client projects, brand collabs, website performance, and newsletter growth.

And I realized something: scaling up without burnout is tough.

That’s why my 2025 motto is less hassle, less effort, more output.

🎯 Biggest win in January

My website made $1,000+!

• $1,105.59 from affiliate commissions

• $100 for mentioning a reputable brand in my content

I’ll break down my affiliate income in the following newsletter (stay tuned), but needless to say, January was a solid month for my website.

Here’s a quick look at what I accomplished solo on my website in January:

• Published a blog post on “AI Marketing Tools”

• Updated my blog post on “Best SEO Tools”

• Revamped my blog post on “Creator Tools”

• Updated my Medium writing guide, sharing how I made over $25k writing on Medium

• Published a 20-min in-depth guide on “How to Build and Grow a WordPress Blog”

Google’s been favoring some of my content since the August update. So, I’m doubling down to achieve my goal — $20k from my website by the end of 2025.

I’m confident that my content strategy works, even though creating high-value content takes time. You have to optimize it, let it rank, and wait for the results!

Curious how I did it? 🤔

I break it all down in my ebook: “How to Hit the Google Front Page.”

If you’re looking to grow your website organically, give it a read. Plus, I’m updating the ebook soon, and anyone who’s bought it before gets the updated version for free! 🎁

I updated my Writing Bundle

I updated my Writing Bundle in January, and it’s packed with two of my ebooks:

• 5 Ways to Make Money Writing from Home

• 2024 Creator Profit Ebook

I put together this bundle to share real, actionable ideas for busy content creators who want to make money writing from home.

Plus, I’ve included everything I did in 2024 to build my side hustles and run my online business on the side.

No, I’m not talking about six-figure incomes here — that’s not me.

But I’ve created sustainable side hustles that bring in steady, sometimes semi-passive, income.

If you’re ready to start writing on your own terms but don’t know where to begin, check out my bundle.

On the fun side

My partnership with beehiiv

As you probably know, I’ve been working with beehiiv to help them improve their online presence.

Well, my first piece is live!

In this piece, I’m sharing insights from publishing 350+ Medium articles and years of hands-on SEO experience.

If you’re debating which platform is better for content SEO, this one’s for you!

My Reddit experiment

I decided to dive into Reddit in January with a few things I wanted to figure out:

• How to keep my comments on top of the highest-ranking posts

• How to make affiliate sales through Reddit

• How to drive more traffic to my website

I left my first comment on Reddit on January 16th, and here’s how much traffic I’ve brought to my website from Reddit by February. Not much yet, I know, but I’ll keep experimenting.

An interview with Tilt Publishing

I wrapped up January with an awesome chat with Marc Maxhimer from Tilt Publishing! 🎤

We've talked about my solopreneur journey—from publishing my first Medium article years ago to now running my own online business, helping clients boost their online visibility, and managing my website + digital products.

Looking back at the past five years, it’s been a wild ride—definitely not always smooth. 😅 

But if there’s one big lesson, it’s this: Our success is in our own hands!

P.S. The interview will go live at the end of February. I’ll keep you updated.

Have a great weekend!

Victoria

P.S. Check my ebooks, checklists, and income guides on Gumroad.