Here’s how Google evaluates your content 📈

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Hello there,

That’s Victoria from the Website Growth Mastery, showing up in your email box. 😉

Ever wondered why new websites with low authority rank high on Google? And how does Google decide what’s helpful content worth showing in search results?

Search Engine Journey has analyzed 253,800 search results early this year.

By now, I haven’t seen any other extensive study on this topic, even though I monitor the news.

Here are the key highlights from the study:

1. The largest on-page ranking factor is the use of topics related to the searched keyword phrase.

2. Google’s algorithms increase their sensitivity to on-page factors when returning results about health-sensitive (YMYL) topics.

3. The number of domain-ranked keywords and the domain’s estimated monthly traffic affect how a page ranks.

4. Having a page on a larger website predicts higher rankings.

5. Faster loading time and smaller HTML sizes positively impact rankings.

6. Informational searches require more comprehensive topic coverage than commercial intent searches.

Did this research reveal any SEO secrets? 🤔 

Not exactly earth-shattering, but this study reinforces what's been working for me (and my clients!) all along.

Here's the recipe for SEO success:

• Start with niche keyword research

• Create content aligned with E-E-A-T (Expertise, Experience, Authority, Trust)

• Build a personal brand so Google knows who runs a website and gives you credibility

• Build backlinks through PR

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Have a great day!

Victoria

P.S. Link to the Search Engine Journal Study.